Privacy Policy

PRIVACY POLICY

Your trust, our priority

At Party Expert, the fun stops at your data. We never sell your personal information, and we only send you emails or texts if you asked for them. Your payment is encrypted end to end, and you can update, export, or delete your data anytime. We follow Quebec Law 25 and PIPEDA, the strictest Canadian privacy standards, so you always know exactly how your information is used and who it is shared with.

Read the full policy

Last updated: June 19, 2026

Groupe Party Expert Inc. ("Party Expert," "we," "us," or "our") is committed to protecting the privacy of individuals who visit and use party-expert.com and our related services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with Quebec's Act respecting the protection of personal information in the private sector (Law 25), Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and Canada's Anti-Spam Legislation (CASL).

By accessing or using our website, purchasing from us, or interacting with us in any capacity, you acknowledge that you have read and understood this Privacy Policy.

Data Controller

The organization responsible for your personal information is:

Groupe Party Expert Inc.
2575 Blvd. le Corbusier, Laval, Quebec H7S 2E8, Canada
Privacy Officer: info@party-expert.com

Information We Collect

Information you provide directly:

  • Name, email address, billing and shipping address, and phone number
  • Payment information (processed securely via our payment processors; we do not store or collect full card numbers, which are provided directly to our PCI DSS-compliant payment processors)
  • Account credentials (username and hashed password)
  • Order history and purchase preferences
  • Communications with our customer service team
  • Newsletter and SMS subscription preferences
  • Content submitted in reviews, contests, or surveys
  • Loyalty program (My Party Points) activity

Information collected automatically:

  • IP address and approximate geolocation
  • Browser type, browser version, operating system, and device identifiers, including mobile device type, unique device ID, and mobile operating system when you access the site from a mobile device
  • Pages visited, time and date of your visit, time spent, clicks, and navigation paths on our site
  • Referring URL and search terms used to reach our site
  • Cookies, web beacons, tags, scripts, and similar tracking technologies (see our Cookies Policy for details and for how to manage your preferences)
  • Cart activity and abandoned checkout behaviour

Information from third parties:

  • Social media platforms, if you interact with our social accounts or advertisements, or if you create an account or log in through a third-party social media service, in which case we may collect personal data already associated with that account, such as your name and email address
  • Analytics providers (Google Analytics, Triple Whale)
  • Advertising partners (Meta, Google, Pinterest, TikTok)
  • Affiliate and influencer tracking platforms (Impact)

How We Use Your Information

We use your personal information for the following purposes, each grounded in a lawful basis under applicable law:

  • Processing and fulfilling orders, and communicating order status (contract performance)
  • Managing your account and registration as a user of the website (contract performance)
  • Providing customer service and resolving disputes (legitimate interest)
  • Sending transactional emails such as order confirmations and shipping updates (contract performance)
  • Sending promotional communications via email and SMS, if you have opted in (consent)
  • Personalizing website content, product recommendations, and advertising (legitimate interest and consent)
  • Operating and improving our My Party Points loyalty program (contract performance)
  • Analyzing site traffic, usage trends, and campaign performance to improve our services (legitimate interest)
  • Preventing fraud, detecting abuse and security incidents, and ensuring the security of our platform (legitimate interest and legal obligation)
  • Complying with applicable legal obligations (legal obligation)
  • Retargeting past visitors and customers through paid advertising on Meta, Google, TikTok, and Pinterest (consent via your cookie settings)
  • Evaluating or conducting a merger, acquisition, restructuring, or other transfer of some or all of our assets, in which personal information may be among the assets reviewed or transferred (legitimate interest)

Automated Processing and Personalization

We use automated processes to personalize your experience on our website. This includes behavioral segmentation through Klaviyo to send targeted email and SMS communications based on your browsing and purchase history, product recommendations generated through our quiz and recommendation tools, and personalized advertising based on your on-site activity. These automated processes do not produce decisions that have a significant legal or similarly significant effect on you. You have the right to request human review of any automated process that affects you by contacting us at info@party-expert.com.

Behavioral Remarketing and Your Advertising Choices

We use remarketing services to advertise to you after you have visited our website. Our advertising partners use cookies and similar technologies to recognize your device, measure and analyze traffic, show you advertisements for our products on third-party websites and apps, and measure the performance of our campaigns. We may share hashed email addresses or other online identifiers with these partners to enable them to recognize you and deliver ads across devices and browsers.

Beyond the cookie consent controls described in our Cookies Policy, you can limit interest-based advertising through the following tools:

  • The Digital Advertising Alliance of Canada opt-out platform: youradchoices.ca
  • The NAI opt-out platform: networkadvertising.org/choices
  • Google Ads Settings: google.com/settings/ads and the Google Analytics opt-out browser add-on
  • Meta ad preferences, accessible through your Facebook or Instagram account settings
  • Your mobile device's privacy settings, such as Limit Ad Tracking on iOS or Opt Out of Ads Personalization on Android

Do Not Track

Our website does not currently respond to Do Not Track (DNT) signals sent by browsers, as there is no universally accepted standard for how these signals should be interpreted. We do however support the cookie consent controls described in our Cookies Policy, which allow you to manage your tracking preferences directly.

Email and SMS Communications (CASL)

All commercial electronic messages sent by Party Expert, including promotional emails and SMS messages, comply with Canada's Anti-Spam Legislation (CASL). We will only send you promotional communications if you have provided express or implied consent as defined under CASL. You may withdraw your consent at any time by clicking the unsubscribe link in any email, replying STOP to any SMS, or contacting us at info@party-expert.com. Unsubscribe requests are processed within 10 business days. Note that standard message and data rates from your mobile carrier may apply to SMS communications. Withdrawing consent from promotional communications does not affect the delivery of transactional messages related to your orders.

Disclosure of Your Information

We do not sell your personal information. We may share it with the following parties:

  • Service providers acting as data processors, including Shopify, Klaviyo, Gorgias (customer support and live chat), Algolia, Sezzle, Judge.me, LoyaltyLion, Triple Whale, and RevenueHunt, all bound by confidentiality and data processing agreements and permitted to use your information only to perform services on our behalf
  • Payment processors for secure transaction handling, including Shopify Payments, Stripe, Moneris, PayPal, and Sezzle, all of which adhere to PCI DSS standards for the secure handling of payment information
  • Shipping carriers to fulfill your orders
  • Advertising platforms for retargeting and lookalike audience creation (Meta, Google, TikTok, Pinterest), subject to your cookie consent
  • Analytics services for website performance analysis
  • Legal and regulatory authorities when required by law, court order, or valid requests by public authorities, or where disclosure is necessary in good faith to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing in connection with the website, protect the personal safety of users or the public, or protect against legal liability
  • Business successors in the event of a merger, acquisition, financing, or asset sale, in which case we will provide notice before your personal information is transferred and becomes subject to a different privacy policy

All third-party processors operating outside Canada must provide equivalent privacy protections. We maintain data processing agreements with all processors.

Your Rights

As a resident of Quebec or Canada, you have the following rights regarding your personal information:

  • Right of access: request a copy of the personal information we hold about you
  • Right of rectification: request correction of inaccurate or incomplete information
  • Right to erasure: request deletion of your personal data, subject to legal retention obligations
  • Right to data portability: receive your data in a structured, machine-readable format
  • Right to withdraw consent: withdraw consent for marketing communications or cookies at any time
  • Right to object: object to processing based on our legitimate interests
  • Right to object to automated processing: request human review of any automated decision that affects you
  • Right to lodge a complaint: with the Commission d'accès à l'information du Québec (CAI) or the Office of the Privacy Commissioner of Canada

Where possible, you can access and update your information directly in your account settings. To exercise any of these rights, contact our Privacy Officer at info@party-expert.com with the subject line "Privacy Request." We may ask you to verify your identity before responding to your request. We will respond within 30 days.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements:

  • Order and transaction records: 7 years (Quebec tax law)
  • Customer accounts: until account deletion is requested, plus 12 months
  • Marketing communication preferences: until unsubscribe, plus 3 years
  • Analytics data: 26 months
  • Security and fraud logs: 2 years

Data Security

We implement industry-standard technical and organizational measures to protect your personal information, including SSL/TLS encryption for all data in transit, PCI DSS-compliant payment processing, access controls limited to authorized personnel, and regular security assessments. However, no method of transmission over the Internet or method of electronic storage is completely secure, and while we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.

In the event of a privacy breach that presents a risk of serious injury to individuals, we will notify affected individuals and the relevant authority (CAI in Quebec, or the Office of the Privacy Commissioner at the federal level) without undue delay, and within 72 hours where required by law.

Children's Privacy

Our website is not directed at children under the age of 14. We do not knowingly collect personal information from minors without the consent required by law. If you are a parent or guardian and believe a child has provided us with their personal information without appropriate consent, please contact us immediately at info@party-expert.com and we will take steps to delete that information promptly.

Cross-Border Data Transfers

Groupe Party Expert Inc. is based in Quebec, Canada. Some of our service providers process data outside of Quebec and Canada, which means your information may be transferred to and maintained on servers located in jurisdictions where data protection laws may differ from those of your jurisdiction. Where personal information is transferred outside Quebec, we conduct privacy impact assessments and ensure that adequate contractual protections are in place consistent with the requirements of Law 25, so that your data receives protection equivalent to what it would receive in Quebec.

Links to Other Websites

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the privacy policy of every site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated by posting an updated version on our website with a revised effective date and, where required by law, by email or a prominent notice on our website prior to the change becoming effective. We encourage you to review this policy periodically.

Contact

For any privacy-related questions or requests:

Email: info@party-expert.com (subject line: "Privacy Request")
Phone: +1 888-818-2467
Address: Groupe Party Expert Inc., 2575 Blvd. le Corbusier, Laval, Quebec H7S 2E8, Canada
Website: party-expert.com/pages/contact-us